| 标题 | Sketch Backs LIVE |
| 广告公司 | Ogilvy Paris |
| 广告战役 | IBM People for Smarter Cities presents Sketch Backs |
| 广告主 | IBM |
| 品牌 | IBM |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 其他 |
| 剧情简介 | Ogilvy Paris and IBM Host Sketch Backs. June 5, Tweet an idea to make cities smarter. Get a drawing. Help save the planet. In honor of the 42nd anniversary of the United Nations Environment Program’s World Environment Day on June 5, IBM People For Smarter Cities will be hosting Sketch Backs LIVE in real-time on Twitter @P4SCities. |
| 哲学 | Smarter Cities work for the environment. Sketch Backs is a day long live-drawing event on Twitter, where you're asked to tweet your ideas to make cities—big and small—smarter. Our team of illustrators will sketch your idea to help visually express it and tweet it back to you in real-time. Let your imagination go! For instance, how about a phone case made of recycled car tires? Ever wonder what a laundry machine might look like if it were powered by a stationary bike? Tweet your idea at us, and we’ll show you. The best four ideas will be chosen based on creativity, feasibility, sustainability and most retweeted—the “People’s Choice” will be featured on the People for Smarter Cities website to further inspire, stir discussion and be shared by our engaged community of active citizens and city leaders. Its sketch will also be finalized by design studio Hort. IBM Sketch Backs. You dream it. We draw it. On June 5, tweet us your idea @P4SCities. Smarter Cities are made with everyone. Share your idea with us at people4smartercities, and be a part of the movement to make lives in cities better. Also, join discussions on https://www.facebook.com/p4scities . |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | Twitter @P4SCities |
| Executive Creative Director (Ogilvy & Mather, Paris) | Baptiste Clinet |
| Executive Creative Director (IBM at Ogilvy & Mather Paris) | Susan Westre |
| 创意总监 | Daniel Lincoln |
| Junior Art Director | Edward Macaulay |
| 文案 | Nick Bakshi |
| Account lead | Mary McFarland |
| Account lead | Gaia Brunoni |
| Social Lead | Marine Paris |
| Social Lead | Stephane EspasaTudo |
| Social Lead | Sharlene Ménard |
| Social Lead | Andrea Colaianni |
| Media Lead | Sarah la Rocca |
| Media lead | Darlene Lee |
| IBM | Suzanne Assaf |
| IBM | Jacelyn Swenson |
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