The Evelyn Lilly Lutz Foundation - "Anti-Vaping"

McCann Health

McCann Health New York, 美国

269

该广告属于ACT Responsible项目展品

品牌: The Evelyn Lilly Lutz Foundation
国家: 美国

广告主: The Evelyn Lilly Lutz Foundation

标题	Anti-Vaping
广告公司	McCann Health
广告战役	Ditch the Vape. Get what’s yours
广告主	The Evelyn Lilly Lutz Foundation
品牌	The Evelyn Lilly Lutz Foundation
首次发布日期	2023 / 8
行业领域	疾病认知、救助机构
剧情简介	“Ditch the Vape. Get what’s yours,” the newest anti-vaping PSA from The Evelyn Lilly Lutz Foundation, shows how the average $1,000-1,500 that teens spend annually on vaping could be better spent on other experiences and hobbies. Created by McCann Global Health and directed by Greenpoint Pictures’ Allison Swank Owen, the film takes a refreshingly different approach to usual anti-vaping messaging, focusing on the damage to teens’ wallets, not their lungs. The film inspires teens to make healthier decisions about the money they earn, placing them in a seat of power instead of shaming them for vaping or scaring them with a litany of health repercussions. Guided by the personal passions and hobbies of real-life students, the film playfully shows how the money spent on vaping can fuel a diverse range of interests. And while teens may consider vaping their friend in times of stress or high anxiety, the film’s protagonist boldly declares, “Friends don’t steal friends’ s#!t.” Filmed at Beverly High School in Beverly, Massachusetts, the casting of this PSA was as vital as its overall message. Featuring real Massachusetts high schoolers and filming at a real high school provided a layer of authenticity which is crucial when speaking to teens.
媒体类别	Web Film
长度	66 seconds
执行创意总监	Dov Zmood
Senior Producer	Dylan Mizner
客户总监	Hadas Grossman - VP
Copy Supervisor	Dan Weber
SVP	Tanya Kennedy
美术指导	Jessica Masur
导演	Katie Stack
项目经理	Shantell Huggins
制作公司	Greenpoint Pictures
动画	Patrycja Ćmak
美术指导	Rafał Blacharz