标题 | Wall Art |
广告公司 | RPA |
广告战役 | Wall Art |
广告主 | Acura |
品牌 | Acura |
首次发布日期 | 2009 / 1 |
产品 | RDX |
行业领域 | 轿车 |
广告口号 | Advance. |
剧情简介 | The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowessdarting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stancethe RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand. |
哲学 | It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI. |
问题 | "Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
制作公司 | Epoch Films |
电影电视 | MPC LA |
特效 | MPC LA |
首席创意官 | David Smith |
创意总监 | John Hage |
美术指导 | Dan Buchmeier |
美术指导 | Phillip Squier |
文案 | Jeff Mullen |
广告公司执行制片 | Jack Epsteen |
广告公司制片 | Carolyn Casey |
音乐公司 | Elias Arts |
执行制片 | Jerry Solomon |
Line Producer | Pat Harris |
摄像师 | Daniel Kutner |
音乐作曲家 | Kenny Segal |
音效设计公司 | Dean Martin Hovey |
音频工程师 | Robert Feist |
Colorist | Mark Gethin |
导演 | Ben Foley |
导演 | Chris Hopewell |
导演 | Collision Films |
音效设计公司 | Ravenswork |
Graffiti Artist | Henry "Sainty" St Leger |
Offline Editor | Wendy Sandoval |
执行制片 | Ann Haugen |
创意总监 | Dave Gold |
执行创意总监 | Jonathan Elias |
执行制片 | Mark Tobin |
制作公司制片 | Allyson Nevil |
Artist | Adam Frazier |