标题 | Full of possibilities |
广告公司 | Havas Milan |
广告战役 | Full of Possibilities |
广告主 | Invicta |
品牌 | Invicta |
首次发布日期 | 2018 / 7 |
行业领域 | 行李箱与旅行包 |
广告口号 | Full of possibilities |
剧情简介 | A BACKPACK CAN HOLD MUCH MORE THAN JUST OBJECTS. A backpack is not just a container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: "What is your Invicta full of?" |
哲学 | A backpack is not just an object container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. That's why the film starts with a question: "What is your Invicta full of?" Hence a flow of scenes, each telling a different experience lived by a different protagonist: various situations defined and interpreted by a superimposed line that answers the initial question. And the answers turn out to be virtually countless, just like the content (physical and metaphorical) that each of us can put in or take off their backpack every time we live a new experience. Such truth is then synthesized by the final line "Full of possibilities". |
媒体类别 | 电视 |
长度 | |
首席创意官 | Giovanni Porro |
美术指导 | Michele Sartori |
执行制片 | Lorenzo Ulivieri |
创意总监 | Aureliano Fontana |
创意总监 | Bruno Vohwinkel |
导演 | Edoardo Lugari |
文案 | Anita Rocca |
摄影指导 | Marcello Dapporto |
剪辑师 | Nicola Mucelli |
制片 | Annalisa Bronzi |
Colorist | Daniel Pallucca |
广告公司制片 | Silvia Lo Cascio |
广告公司制片 | Davide Signorelli |
客户主管 | Chiara Colombo |
后期制作 | Jacopo Ardit |
制作公司 | The Family |
音乐 | Papamusic |