| 标题 | Nectar Rewards Scheme (1) |
| 广告公司 | WCRS |
| 广告战役 | Nectar Rewards - Loyalty Management |
| 广告主 | Loyalty Management UK |
| 品牌 | Nectar |
| Posted | 11月 2002 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | This is the £12m multi-media, mass-market launch of a new consumer loyalty programme Nectar. Nectar has been founded by four sponsors Sainsburys, Barclaycard, Debenhams and BP. Nectar will be launched and operated on behalf of the sponsors by Loyalty Management UK. The campaign thought is Rewards are sweeter with Nectar. Its now easier for customers to get the rewards they want without such a long wait, as all the points automatically come to Nectar whenever they shop at Sainsburys, Debenhams, or BP, and whenever they use their Barclaycard. Because they only have one account, they can earn more points, more quickly than before from the UKs biggest companies. The creative idea in the TV commercial is the transformation of the everyday into the fantastic. So we see what we think are everyday objects goods from Sainsburys, Debenhams and BP, and credit cards from Barclaycard, magically transformed into fantastic rewards. We ultimately see that all of these rewards are contained within a magical Nectar city as the question is posed - Who knows what your shopping will turn into with Nectar? |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Leon Jaume |
| 美术指导 | Tony Hardcastle |
| 文案 | Gary Dawson |
| 客户总监 | Liz Darran |
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