Álvaro Rodrigues
Chief Executive Officer, Chief Creative Officer at Fullpack Comunicação
São Paulo, 巴西
标题Rocket Man
广告公司
广告战役 Rocket Lunch
广告主 De Cabrón Chillis
品牌 De Cabrón Chillis
首次发布日期
行业领域 香草与香料
剧情简介 When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
哲学 The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
问题 The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
结果 The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It also be used on social media and print ad (newspaper and magazine).
媒体类别 杂志
Soundtrack -
首席创意官
创意总监
创意总监
美术指导
文案
文案
插图画家
Approval Client

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started