De Cabrón Chillis - "Rocket Woman"

Fullpack Comunicação Rio de Janeiro, 巴西

3505

品牌: De Cabrón Chillis
国家: 巴西

广告主: De Cabrón Chillis

标题	Rocket Woman
广告公司	Fullpack Comunicação
广告战役	Rocket Lunch
广告主	De Cabrón Chillis
品牌	De Cabrón Chillis
首次发布日期	2019 / 4
行业领域	香草与香料
剧情简介	When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
哲学	The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
问题	The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
结果	The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It could also be used on social media and print ad (newspaper and magazine).
媒体类别	报纸
Soundtrack	-
首席创意官	Álvaro Rodrigues
创意总监	Álvaro Rodrigues
创意总监	Bruno Almeida
美术指导	Felipe Paganoti
文案	Igor Pontes
文案	Tiago Daltro
广告经理	Leo Spigariol