| 标题 | Robo Dogmented Reality |
| 广告公司 | David&Goliath |
| 广告战役 | Robo Dog |
| 广告主 | Kia Motors |
| 品牌 | Kia |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 轿车 |
| 剧情简介 | Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, “Robo Dogmented Reality” is a mobile web experience that allows animal lovers to simply scan a QR Code which can be found at https://kiadogmentedreality.com/ to bring Kia’s Robo Dog into their own home through any mobile device. Animal lovers can play with Robo Dog and teach him tricks such as sit, flip, spin and speak as well as play fetch with Robo Dog using a ball or stick. Users can also take photos with Robo Dog or link out to the Petfinder Foundation website to find and adopt pets in need, in their local communities. Kia collaborated with David&Goliath and 14Four to bring Robo Dog to life using 8th Wall’s technology which allows users to place realistic 3D assets in their own environment and interact with the AR robot. As the experience is available on the web and does not require an app to download, animal lovers are able to instantly engage with the AR, creating a meaningful and personal branded experience. “Robo Dogmented Reality” is part of Kia’s latest initiative under its celebrated Accelerate The Good Program, to raise awareness and help shelter animals find their forever homes. “The Super Bowl commercial was just the first chapter in this story. Kia wanted to give everyone an opportunity to connect with Robo Dog in their own living rooms. And get excited about the possibility of bringing a real dog into their home,” said Ben Purcell, Chief Creative Officer, David&Goliath. |
| 媒体类别 | 互动 |
| 长度 | |
| 制作公司 | Biscuit Filmworks LA |
| Augmented Reality | 14Four |
| 导演 | Noam Murro |
| 执行创意总监 | Mark Monteiro |
| 首席创意官 | Ben Purcell |
| 剪辑师 | Damion Clayton |
| Senior Print Producer | Lisa Stevens |
| Founder + Creative Chairman | David Angelo |
| 摄影指导 | Eric Schmidt |
| Managing Director/Broadcast Production | Paul Albanese |
| Executive Creative Director/Art Director | Frauke Tiemann |
| Audio Mixer/Sound Designer | Nathan Dubin |
| Managing Director/Integrated Production & Technology Services | Peter Bassett |
| 执行制片 | Christopher Coleman |
| Managing Director | Adam Bright |
| Executive Creative Director/Copywriter | Mark Koelfgen |
| 制作设计师 | Brock Houghton |
| Group Creative Director/Copywriter | Courtney Pulver |
| 执行制片 | Jonathan Carpio |
| Group Strategy Director | Bruno Cunha |
| 制片 | Jason Groves |
| 执行制片 | Andrew Travelstead |
| Creative Director/Copywriter | Nick Micale |
| Audio Services | Margarita Mix Santa Monica |
| Color Producer | Matt Moran |
| Partner Managing Director | Shawn Lacy |
| Operations Manager | Brian Frank |
| 执行制片 | Juliet Diamond |
| Creative Director/Art Director | Bennett Austin |
| Product Information Manager | Mark McNaul |
| Art Producer | Cara Nieto |
| Senior Project Manager | Mike Antonellis |
| Managing Director | Lisa Tanner |
| 执行制片 | Ashley McKim |
| Music Editor/Creative Director | Rory Doggett |
| Associate Communications Planning Director | Natalie Gomez |
| 客户总监 | Jay Mattingly |
| Executive Print Producer | Jenny Wu |
| Assistant Editor | Michael Shugarman |
| President | Yumi Prentice |
| Performed by | Bonnie Tyler |
| Senior Digital Designer | Meagan Steinkamp |
| Chief Strategy Officer | Laura Forman |
| Head of Production | Sean Moody |
| Assistant Engineer | Sean Melia |
| Assistant Engineer | Mike Murzyn |
| 执行制片 | Whitney Morris |
| Colorist | Jill Bogdanowicz |
| Senior Business Affairs Manager | Shay Davis |
| Senior Print Producer | Elisa Atwood |
| Senior Creatist | Jasmine Spraglin |
| Associate Director of Project Management | Genie Lara |
| Business Affairs Manager | Sheila Barrand |
| 数字制片 | Allison Minton |
| Associate Digital Producer | Abigail Grinberg |
| 制片 | Nicole Haws |
| 执行制片 | Paula Arnett |
| 客户主管 | Aurelia Fulginiti |
| Group Creative Director/Art Director | Robert Casillas |
| Group Account Director | Allison Draskovich |
| Digital Executive Producer | Allan de Leon |
| Digital Designer | Evon Forbes |
| Management Supervisor | Kylie Harmon |
| 客户主管 | Jen James |
| 客户主管 | Jillian Littleton |
| Assistant Account Executive | Maddie Webster |
| Strategist | Beka Tesfaye Strategist |
| President | Jeff Oswalt |
| 制片 | Avery McKee |
| 创意总监 | Brandon DeLauney |
| Lead Designer | Madison Merica |
| Director of Animation | Eric Narad |
| Senior Front End Developer/AR Lead | Alex Michaluk |
| Front End Developer | Jared Darr |
| Front End Developer | Coby Forrester |
| Technical Strategy Director | Steve Wanless |
| Augmented Reality SDK | 8th Wall |
| Assistant Engineer | Zach Olson |
| Written by | Jim Steinman |
| Color Studio | Company 3 |
| Assistant Engineer | Song |
| Courtesy of | Sony Music Entertainment |
| Editorial Company | Spinach LA |
| VFX Company | Parliament |
| Published by | Edward B. Marks Music Company |
| Published by | Lost Boys Music |
| Licensed by | Round Hill Carlin LLC |
| Music Editor/Creative Director | Model Citizen Creative |
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