Smirnoff Ice Double Black With Guarana - "Explore the Night"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, 南非

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标题	Explore the Night
广告公司	J. Walter Thompson Cape Town
广告战役	Explore the Night
广告主	Brandhouse
品牌	Smirnoff Ice Double Black With Guarana
首次发布日期	2014 / 10
行业领域	预调鸡尾酒
剧情简介	JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
媒体类别	Web Film
长度	60 seconds
更多信息	www.explorethenight.com
执行创意总监	Jonathan Lang
创意总监	Gareth Pretorius
Copywriting	Jonathan Commerford
Strategy Director	Misti Watson
Client Services Director	Paul Grater
客户总监	Larry Leyden
Agency	J. Walter Thompson MEA