概要
Bob Allen is a leading authority on the integration of interactive marketing with overall business strategy.
Since joining Modem Media . Poppe Tyson in 1989, Bob has been a key figure in the exponential growth of the company as well as development of its overall structure. Under Bob's guidance, Modem Media . Poppe Tyson was named AT&T's Agency of Record in 1995, responsible for the strategic direction and implementation of AT&T's interactive initiatives.
As President, Bob is involved at every level in Modem Media . Poppe Tyson. Bob shepherded the client growth that expanded Modem Media . Poppe Tyson to a staff of more than 250 people. He oversees global accounts and coordination for all internal departments and client services. He has guided the development of all Modem Media . Poppe Tyson's strategic client services and is responsible for the successful implementation of more than 300 projects per year.
Bob has consistently been regarded as an industry influencer and was recently cited by Advertising Age as being "at the helm" of the interactive industry. He served on the American Association of Advertising Agencies' CASIE Committee and is a member of the Direct Marketing Association.