| 标题 | Heater |
| 广告公司 | DDB Berlin |
| 广告战役 | The Recycling Campaign - Volkswagen |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| Posted | 5月 2008 |
| 产品 | Volkswagen Recycling |
| 行业领域 | 汽车 |
| 广告口号 | The Polo. 95% Recyclable |
| 剧情简介 | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
| 哲学 | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
| 媒体类别 | 平面 |
| 市场 | 德国 |
| Graphic Designer | Jussi Jääskeläinen |
| 摄影师 | Matthias Koslik |
| 客户主管 | Silke Lagodny |
| 客户总监 | Cathleen Losch |
| Graphic Designer | Olivia Nowak |
| 执行创意总监 | Bert Peulecke |
| 执行创意总监 | Stefan Schulte |
| 美术指导 | Tim Stübane |
| 文案 | Birgit van den Valentyn |
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