| 标题 | Cold |
| 广告公司 | . |
| 广告战役 | Homeless People - Agente Cidadão |
| 广告主 | Agente Cidadão |
| 品牌 | Agente Cidadão |
| 首次发布日期 | 2010 / 6 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao |
| 剧情简介 | This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual living ads, and pictures of these interactions were used in the print campaign. |
| 媒体类别 | 平面 |
| 创意总监 | Anselmo Ramos |
| 创意总监 | Reinaldo Cesar |
| 创意团队 | Erich Moreira |
| 创意团队 | Fernando Passos |
| 创意团队 | Mariana Ferrari |
| 创意团队 | Pedro Walker |
| 客户经理 | Andrea Tornovisky |
| 客户经理 | Stephane Rosa |
| 摄影师 | Faustulo Machado |
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