| 标题 | Mercado Play is addictively free |
| 标题 (原始语言) | Mercado Play es adictivamente gratis |
| 广告公司 | Gut |
| 广告战役 | Mercado Play is addictively free |
| 广告主 | Mercado Libre |
| 品牌 | Mercado Play |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 在线休闲及娱乐服务 |
| 哲学 | The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand. |
| 媒体类别 | 电视 |
| 长度 | |
| Founder & Chairman | Gastón Bigio |
| Founder & Chairman | Anselmo Ramos |
| 首席创意官 | Joaquín Cubría |
| 首席创意官 | Ramiro Rodriguez Gamallo |
| 首席创意官 | Matias Lafalla |
| Regional Account Director & Partner | Natalia Noya |
| 执行创意总监 | Laura Rapela |
| 执行创意总监 | Diego Fernández Posada |
| 创意总监 | Agustín Fernandez Madero |
| 创意总监 | Gonzalo Nahuel Palma |
| 美术指导 | Daniela Russel |
| 剪辑师 | Matías Simonet |
| Managing Director | Paula Medina Rivero |
| Head of Design | Rosario Muñoz Lopez |
| 客户总监 | sofia goldin |
| 客户主管 | Julieta Altare |
| Chief Strategy Officer | Javier Quintero |
| Strategy Director | Mariana Varella |
| Senior Brand Strategist | Juan Cistoldi |
| Social Media Strategy Director | Ignacio Rocca |
| Senior Social Strategist | Kevin Rehbein |
| Head of Digital and Social | Gori Nastasi |
| 文案 | Daiana Benitez |
| 美术指导 | Luz Di Cintio |
| Graphic Designer | Lucas Barreto |
| Graphic Designer | Sofia Iezzi Moñux |
| Creative Manager | Florencia Vera |
| Creative Manager | Paula Akel |
| Head of Production | Florencia Albizzati |
| 制片 | Mariana Jauregui |
| 制作公司 | Argentinacine |
| 导演 | Joaquín Güiraldes |
| 导演 | Inesa Villanueva |
| 执行制片 | Laura Fassi |
| 制片 | Germán Escande |
| 摄影指导 | Mariano Monti |
| 美术指导 | Sofía Marqués |
| Casting | Saigon |
| Casting Director | Martin Neuburger |
| Head of Post Production | Aldo Ferrari |
| Post Production Coordinator | Miranda Schwartz |
| 剪辑师 | Alejo Santos |
| 剪辑师 | Daniel Prync |
| Digital Assets Assembly | Hernán Cali Ospina |
| Colorist | Alejandra Lescano |
| 音效制作 | Big Sound |
| 音乐 | BAMBA MUSIC |
| 广告经理 | Yadia Coccaro |
| 广告经理 | Agostina Frascarelli |
| 广告经理 | Luciana Alejandra Diaz |
| 广告经理 | Macarena Rodriguez |
| 广告经理 | Agustina Cafaro |
| 广告经理 | Manuel Jesús Alonzo |
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