| 标题 | Birding the Net |
| 广告公司 | Goodby Silverstein & Partners |
| 广告战役 | Birding the Net |
| 广告主 | National Audubon Society |
| 品牌 | National Audubon Society |
| Posted | 2月 2012 |
| 行业领域 | 文化、休闲及体育 |
| 广告口号 | Birding the Net |
| 剧情简介 | Birding the Net is an integrated online social media game from Audubon that lets you locate and collect animated birds living all across the Internet. We released 34 birds as banner ads over various websites. Players who register their e-mail address and collect all the birds were eligible for amazing prices. |
| 媒体类别 | 案例研究 |
| 创意总监 | Niklas Lilja |
| 执行创意总监 | Jeff Goodby |
| 创意总监 | Joakim Borgström |
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