| 标题 | 360CRISP 1 |
| 广告公司 | Goodby Silverstein & Partners |
| 广告战役 | 360CRISP |
| 广告主 | Kraft Heinz |
| 品牌 | Kraft Heinz: Lunchables |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 冷冻食品 |
| 哲学 | Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com. |
| 媒体类别 | 电视 |
| 长度 | |
| Chairman | Jeff Goodby |
| 首席创意官 | Margaret Johnson |
| 创意总监 | Kurt Mills |
| 创意总监 | Daniel Righi |
| 美术指导 | Duncan Spear |
| 文案 | Rachel Nagpal |
| Managing Partner | Brian McPherson |
| 客户总监 | Becca Morris |
| 客户总监 | Callen Gustafson |
| 客户经理 | Carmen Guan |
| 客户经理 | Adrianne Medina |
| Head of Strategy | Bonnie Wan |
| Head of Strategy | Christine Chen |
| Strategy Director | Kelly Evans-Pfeifer |
| Strategy Director | Cailtin Neelon |
| Business Affairs Manager | Judy Ybarra |
| Business Affairs Manager | Yelena Kompaneyets |
| Agency | The Kitchen |
| 客户总监 | Herman Santoni |
| 客户主管 | Elana Cattledge |
| 美术指导 | Emily Herron |
| 文案 | Krissy Blair-Jackson |
| 文案 | Abby Myers |
| 文案 | Alex Blechman |
| 美术指导 | Weston Clark |
| Strategist | Sherese Jones |
| Social Media Manager | Michelle Fraczek |
| Social Media Manager | Rachel Miller |
| 广告经理 | Jessica Vultaggio |
| 广告经理 | Nina Patel |
| 广告经理 | Erin Fitzgerald |
| 广告经理 | Jenna Thornton |
| Public Relations | Kate Mitchell |
| Head of Production | Jim Haight |
| 执行制片 | Christine Oh |
| 制片 | Cassie Edwards |
| 制片 | Abbie Leigh |
| Artist | Abbie Leigh |
| 制作公司 | Blinkink |
| 导演 | Renee Zhan |
| 执行制片 | Bart Yates |
| 制片 | Emma Hanson |
| Head of Production | Alex Halley |
| 媒介公司 | Starcom USA |
| Vice President (VP), Media | Emily Jacobson |
| Associate Director, Media | Maddie Franke |
| Associate, Media | Diana DeLeon |
| Associate, Media | Sam Quiroga |
| PR Agency | Zeno Group |
| PR Account Supervisor | Bethany Stokoski |
| PR Account Executive | Amelia Bogert |
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