Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, 巴西
| 标题 | Invisible Car |
| 广告公司 | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| 广告战役 | Honda Fit 2015 |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda |
| Posted | 6月 2014 |
| 产品 | Fit 2015 |
| 行业领域 | 轿车 |
| 剧情简介 | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
| 结果 | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Fábio Fernandes |
| 执行创意总监 | Eduardo Lima |
| 创意总监 | Theo Rocha |
| 文案 | João Paulo Testa |
| 美术指导 | Ricardo Pocci |
| Account Team | Marcello Penna |
| Account Team | Marco Piza |
| 客户企划 | Jos Porto |
| 客户企划 | Douglas Nogueira |
| 客户企划 | Caio Felipe |
| 项目经理 | Thais Villela |