标题 | Dogs |
广告公司 | Saatchi & Saatchi |
广告战役 | A Car to Be Proud of - Toyota |
广告主 | Toyota Motor Corporation |
品牌 | Toyota |
Posted | 8月 2004 |
产品 | Corolla |
行业领域 | 轿车 |
广告口号 | Corolla. A car to proud of. |
哲学 | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
问题 | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
结果 | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
媒体类别 | 影视 |
长度 | |
市场 | 英国 |
制作公司 | Outsider |
剪辑公司 | Johnny Bongo |
音效设计公司 | Triangle Television |
广告公司制片 | Emma Scott |
客户主管 | Cameron Harland |
创意总监 | Tony Granger |
文案 | Michael Campbell |
美术指导 | Colin Jones |
制片 | Anna Hashmi |
导演 | Matthijs van Heijningen Jr |
摄影指导 | Joost van Gelder |
剪辑师 | Jonno Griffiths |
音效设计公司 | Ben Leeves |
客户企划 | Adrian Zambardino |
战略企划 | Lindsay Parnell |
Business Director | Paul Philpott |
Board Account Planner | Adrian Zambardino |
广告经理 | Paul Philpott |
Commercial Director | Paul Philpott |