Taras Wayner
Chief Creative Officer, North America at Wunderman Thompson
New York, 美国
标题Right to Recover
广告公司
广告战役 Right to Recover
广告主 GlaxoSmithKline x Good+Foundation
品牌 Theraflu
Posted5月 2022
行业领域 非处方药
哲学 GSK Consumer Healthcare's (LSE/NYSE: GSK) Theraflu brand today announced the launch of the Rest & Recover Fund to provide relief for those facing access barriers to sick time and raise awareness of the cultural stigma associated with taking a sick day. To understand societal pressures on this matter, Theraflu has issued the 2021 Temperature Check Report through OnePoll, a survey of 2,000 working Americans, which revealed attitudes, perceptions and racial disparities surrounding sick time. Nearly 70% of respondents admit they have gone to work while sick, often because of finances or various other hurdles. To activate the Rest & Recover Fund, Theraflu has partnered with Good+Foundation, a leading national nonprofit, to work with their network of grantee partners to distribute microgrants to help cover lost wages from 1,000 unpaid sick days. The fund will support parents, particularly Black and Latina moms, facing the financial and logistical challenges of taking a day to rest and recover from an unexpected mild illness. In addition to the financial strain Americans are facing, Theraflu's Temperature Check Report uncovered several racial disparities when it comes to taking sick time. Reportedly, Black and Latina women1 are 10% more likely than white women to avoid calling out sick for fear of being reprimanded by their employer. To further illustrate sick time inequities, Theraflu created a short film featuring an Emmy Award-winning poet and activist, who wrote and performed a poem, titled Some Heroes – an ode to hardworking Americans everywhere who struggle with access to rest. For many, a day's wages, approximately $1502, can equate to a week's worth of groceries, childcare, or a significant portion of their rent. Theraflu's Temperature Check Report also found: 58% of employed Americans avoid calling out sick for fear of being reprimanded by their employer – and when they do call out, 2 in 3 feel their boss doesn't believe their reasoning. Employed Black women are 10% more likely than employed white women to have used sick days to care for someone else. Employed Americans with dependents are 9% more likely than those without dependents to say they'll work while sick because they can't afford to take a sick day. Nearly 70% of employed Americans who can work from home feel obligated to clock in remotely while sick due to the expectation the pandemic has created (i.e., feeling that taking a sick day is only warranted if you have COVID-19). For nearly 40 years, Theraflu has been a leading brand of over-the-counter medicines that provide fast and powerful relief from your worst cold and flu symptoms. To learn more about how Theraflu and Good+Foundation are supporting American families this cold and flu season, visit Theraflu.com/RightToRecover, and follow Theraflu on Instagram, Twitter and Facebook.
媒体类别 案例研究
长度
更多信息 Theraflu.com/RightToRecover
首席创意官
执行创意总监
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
美术指导
文案
SVP Strategy
DE&I Strategy
客户主管
Sr. Account Executive
项目经理

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