Lotto - "Alibi"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, 新西兰

18137

标题	Alibi
广告公司	DDB Group Aotearoa
广告战役	It Pays To Push Your Luck
广告主	New Zealand Lotteries Commission
品牌	Lotto
首次发布日期	2012 / 6
产品	Instant Kiwi
行业领域	博彩与赌博
广告口号	It pays to push your luck
剧情简介	For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis' lives. And the new 'It pays to push your luck' campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way. Starring stand-up comedian Jesse Griffin and directed by The Sweet Shop's Stuart McDonald (Director of Summer Heights High), the campaign is made up of 21 pieces of unique content that will be released online and broadcast on network television. This scenario entitled 'Garage Sale', saw Jesse trying to flog superhero undies, mismatched skates and even air guitars. But in this spot we see him selling pre-paid alibis.
媒体类别	电视
制片	Ben Dailey
制作公司	The Sweet Shop
导演	Stuart McDonald
制片	Jane Mill
执行制片	Judy Thompson
文案	Jonathan McMahon
美术指导	Lisa Fedyszyn
创意总监	Steve Kane
执行创意总监	Andy Fackrell