Eclipse Mints - "Say Hello to Fresh"

DDB Guangzhou

DDB Guangzhou Guangzhou, 中国

18271

标题	Say Hello to Fresh
广告公司	DDB Guangzhou
广告战役	Say Hello to Fresh
广告主	Wm Wrigley Jr. Co.
品牌	Eclipse Mints
首次发布日期	2015 / 1
行业领域	巧克力，巧克力棒，糖果，口香糖
广告口号	Say Hello to Fresh
剧情简介	Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends.
媒体类别	电视
长度	45 seconds
市场	中国, 中国台湾
制作公司	The Sweet Shop
导演	Damien Shadforth
Agency	DDB Sydney
Regional Creative Director	Andy Fackrell