标题 | Marc Herremans (90 sec) |
广告公司 | BBH |
广告战役 | Keep Walking |
广告主 | Diageo |
品牌 | Johnnie Walker |
Posted | 12月 2010 |
产品 | Whisky |
行业领域 | 烈酒,加烈葡萄酒 |
广告口号 | Keep Walking |
哲学 | BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real. |
问题 | We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all. |
媒体类别 | 电视 |
市场 | 英国 |
Soundtrack | I Shall Be Released |
后期制作 | MPC LDN |
音效 | Wave Studios |
广告经理 | Gavin Pike |
创意团队 | Justin Moore |
创意团队 | Hamish Pinnell |
创意总监 | Nick Gill |
广告公司制片 | Victoria Baldacchino |
客户经理 | Tass Tsitsopoulos |
制作公司 | Blink London |
导演 | Benito Montorio |
制作公司制片 | Ben Mann |
执行制片 | James Bland |
摄影指导 | John Lynch |
剪辑师 | Andy McGraw |
剪辑公司 | Stitch |
Other | Bob Dylan |
Artist | Bob Dylan |