Nick Gill
Creative Director at BBH London
London, 英国
标题Marc Herremans (90 sec)
广告公司
广告战役 Keep Walking
广告主 Diageo
品牌 Johnnie Walker
Posted12月 2010
产品 Whisky
行业领域 烈酒,加烈葡萄酒
广告口号 Keep Walking
哲学 BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again  this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real.
问题 We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of  "Keep Walking"  and a real inspiration to all.
媒体类别 电视
市场 英国
Soundtrack I Shall Be Released
后期制作
音效
广告经理
创意团队
创意团队
创意总监
广告公司制片
客户经理
制作公司
导演
制作公司制片
执行制片
摄影指导
剪辑师
剪辑公司
Other
Artist

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