标题 Changing the game
广告公司
McCann New York
广告战役
Changing the game
广告主
Microsoft XBOX
品牌
XBOX
首次发布日期
2019
行业领域 家用电器和视听产品
剧情简介 As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
媒体类别
互动
长度 131 seconds
音效制作
Sonic Union
Production Company
Hungry Man
Corporate Vice President of Brand
Kathleen Hall
GM, Global Advertising
Deanna Singleton
Director, Global Advertising
Stacey Terrien
广告经理
Ron Schott
广告经理
Hannah Westing
广告经理
Jenny Leahy
广告经理
Veronica Mao
广告经理
James Shields
Brand Manager
Craig McNary
首席创意官
Sean Bryan
执行创意总监
David Banta
联合创意总监
Will Montgomery
联合创意总监
Martha West
Senior Art Director
Julie Koong
文案
David Cappolino
Creative technologist
Alicia Foor
Business Leader
Kevin Nelson
Executive Account Director
Tina Galley
SVP, group account director
Rosemary Calderone
客户总监
Pat Six
客户主管
Kyle Ross
Chief Communications Officer
Jeremy Miller
EVP Global Strategy Director
Joanna Schwab
SVP, Group Strategy Director
Eldad Heilweil
Director of Social Strategy
Jordan Berger
Head of Integrated Production
Carolyn Johnson
制片
Rebecca Magner
SVP Director of project Management
Stella Warkman
项目经理
Jessica Jacobson
SVP Executive Music Producer
Eric Johnson
Music Business Manager
Sam Belkin
Business Manager
David Halberstadt
导演
Bryan Buckley
2nd Unit Director
Alex Gorosh
执行制片
Mino Jarjoura
执行制片
Caleb Dewart
执行制片
Kevin Byrne
执行制片
Dan Duffy
制片
Matt Lefebvre
Associate Producer
Peter Bunstein
Assistant Director
Pierre Cailliarec
DP
Scott Henriksen
剪辑公司
Rock Paper Scissors NY
剪辑师
Damion Clayton
Assistant Editor
Alexandra Debricon
Managing Editor
Eve Kornblum
Editorial Producer
Lisa Barnable
Craft, Editor
Mike Distelkamp
Craft, EP
Karen Hennegan
Craft, Producer
Lane Karas
Craft, Producer
Michael Berkman
Craft, Producer
Russell Greene
Craft, Assistant Editor
John Gerardi
Craft, Color
Benny Karas
Craft, Flame Artist
David Sullivan
Craft, Audio Mix
Brian Losch
Flame Producer
Barbara Kontarovich
Flame Artist
Edward Reina
Flame Assistant
Sydney Botie
着色
Sofie Borup
音乐公司
JSM Music
音乐作曲家
Joel Simon
音乐作曲家
Jason Krebs
Executive Music Producer
Jeff Fiorello
Sound Engineer
Michael Marinelli
Sound Producer
Justine Cortale