| 标题 | Building Twist |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Building Twist |
| 广告主 | Nike |
| 品牌 | Nike Free |
| 首次发布日期 | 2012 / 5 |
| 行业领域 | 运动鞋 |
| 哲学 | The new NIKE FREE is designed to bring supernatural strength to those who use them. Nike brought this supernatural strength to the famous Red Brick Warehouse in Yokohama, Japan, through an interactive 3D-projection mapping experience. To communicate the campaign concept of supernatural flexibility, Nike wanted to use the NIKE FREE to challenge and bend a famously inflexible object like the iconic all brick warehouse. See what happened on April 20th at Nike's surprise, one-night only event. |
| 媒体类别 | Web Film |
| 创意总监 | Caleb Jensen |
| 联合创意总监 | Naoki Ga |
| 文案 | Andrew Miller |
| 广告公司制片 | Kohei Adachi |
| 执行创意总监 | Tota Hasegawa |
| 制作公司 | Taiyo Kikaku Co. |
| 导演 | Eiji Tanigawa |
| 特效 | Rhrizomatiks |
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