| 标题 | This is Quitting |
| 广告公司 | 72andSunny |
| 广告战役 | This is Quitting |
| 广告主 | Truth |
| 品牌 | Truth |
| Posted | 1月 2021 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 剧情简介 | In just a few years, hundreds of thousands of young people have gotten hooked on JUUL. To fight back, truth had to make the act of quitting feel just as thrilling, rebellious, and social as JUULing itself. Enter, "Ditch JUUL." – a launch campaign for truth's new text-to-quit-vaping service designed to make saying goodbye to vaping feel like a massive, can't-miss party of JUUL destruction. |
| 媒体类别 | 互动 |
| 创意总监 | Nate Virnig |
| 文案 | Julian Green |
| 设计师 | Wyatt Hunt |
| Strategy Director | Marc Pardy |
| Strategy Director | Malek Draoui |
| Brand Director | Megan Russell |
| Senior Brand Manager | Danielle Rivera |
| 执行制片 | Carlin Wilson-Webb |
| Chief Executive Officer (CEO) | Robin Koval |
| SVP, Marketing | Nicole Dorrler |
| Managing Director | Tia Taffer |
| Marketing | Tia Taffer |