| 标题 | Pina Colada |
| 广告公司 | Follis, LLC |
| 广告战役 | Best Umbrellas |
| 广告主 | Kenlo International |
| 品牌 | Leighton Umbrellas |
| Posted | 9月 2011 |
| 行业领域 | 伞具与帽子 |
| 广告口号 | The world's best umbrella |
| 问题 | Background:Leighton is the brand name for a line of superior quality umbrellas manufactured in Taiwan by Futai Industries. For 30 years, Futai was the manufacturer for Totes. Challenge:With zero U.S. brand recognition, Futai needed to introduce Leighton to American trade and consumer markets. Moreover, it had to do it against well entrenched, heavier spending competitors such as Totes and Isotoner. |
| 结果 | An award-winning campaign that had buyers going crazy. According to client testimony, "Follis created a trade campaign that gave us near total industry awareness within three months." |
| 媒体类别 | 杂志 |
| 文案 | John Follis |
| Creative / Art Direction | John Follis |
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