| 标题 | "Menu" |
| 广告公司 | Follis, LLC |
| 广告战役 | Where Good Things Happen |
| 广告主 | Marble Collegiate Church |
| 品牌 | Marble Church |
| 首次发布日期 | 2011 / 11 |
| 产品 | Religious Institution |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Where Good Things Happen |
| 哲学 | A vibrant NYC church with a 376-year heritage and programs for people of all ages and lifestyles. But g |
| 问题 | Getting younger members was the future of the church and it needed more. Challenge:Attract cynical, young New Yorkers to Marble Church when few had even heard of it. We somehow had to make Marble relevant and cool without alienating church conservatives or reflecting poorly on an esteemed 376-year heritage. Not an easy task. |
| 结果 | Despite the limited budget, membership increased over 30% two years after the campaign broke while web traffic increased 10 fold. The church received the added value of positive national press in The New York Times, USA Today, TIME, New York Daily News and ADWEEK. And the college textbook, "Principles of Marketing" (Prentice Hall '04) included the campaign as a case in "Effective marketing on a limited budget." A follow-up study (reported in the church newsletter, Feb. '04) indicated that more people had come to Marble Church from the ad campaign than from the church cable TV and radio broadcasts combined. Said Minister Arthur Caliandro:"The ads are brilliant. They are doing great things for the church." The campaign has been running for 13 consecutive years. |
| 媒体类别 | 户外广告 |
| 创意总监 | John Follis |
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