标题 | Banjo |
广告公司 | Publicis Sapient |
广告战役 | Under the Hood of Country Music |
广告主 | Fiat Chrysler Automobiles |
品牌 | Ram |
Posted | 10月 2015 |
行业领域 | 轿车 |
剧情简介 | Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together. |
媒体类别 | Web Film |
长度 | |
创意总监 | Alan Pafenbach |
美术指导 | Tyler Smith |
制作公司制片 | Mike Diaz |
联合创意总监 | Giancarlo Pisani |
文案 | Nick Nelson |
美术指导 | Shawn Carroll |
电影 | Carson Lund |
剪辑师 | Carson Lund |
美术指导 | John Bogan |
设计师 | Charlie Barber |
文案 | Lawrence Wang |
Line Producer | Andrew Mui |
项目经理 | Allyson Mecca |
项目经理 | Jenna Deutsch |
客户主管 | Jerome Moore |