| 标题 | The new 2013 Ram 1500 Launch |
| 广告公司 | Publicis Sapient |
| 广告战役 | The new 2013 Ram 1500 Launch |
| 广告主 | Ram Trucks |
| 品牌 | RAM |
| 首次发布日期 | 2012 / 4 |
| 产品 | 1500 |
| 行业领域 | 轿车 |
| 剧情简介 | The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | www.ramtrucks.com/en/2013/ram_1500/ |
| Creative Director | Alan Pafenbach |
| Associate Creative Director | Giancarlo Pisani |
| Copywriter | Dave Kuhl |
| Copywriter | Adam Cote |
| 美术指导 | Jim Ballard |
| Designer | Josh Eaker |
| User Experience Designer | Enoila Oluwule |
| User Experience Designer | Kunal Bhatia |
| Developer | Joe Morgan |
| Developer | Joe Carpenito |
| Developer | Alvin Crespo |
| Developer | Tim Lawrence |
| Quality Assurance | Ramanakumar Chilla |
| Strategy | Scott Karambis |
| Strategy | Alyssa Ackerman |
| 客户主管 | Nakia Reeves |
| 客户主管 | Gina Lovisa |
| 制片 | Ben Tischler |
| Project Manager | Nathaniel Bennett |
| 项目经理 | Logan Benson |
| Associate Creative Director | Pete Valle |
| Creative Operations | Andrew Zuehlk |
| Legal | Saska Antoski |
| Business Consultant | Jess Harper |
More Work
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- 品牌:
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- 广告公司:
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Banjo
- 品牌:
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- 广告公司:
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Jukebox
- 品牌:
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- 广告公司:
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Big Day 2 (60 sec)
- 品牌:
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- 广告公司:
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