| 标题 | Gordon MDX_TL |
| 广告公司 | RPA |
| 广告战役 | Season of Reason 2011 |
| 广告主 | Acura |
| 品牌 | Acura |
| 首次发布日期 | 2011 / 11 |
| 产品 | MDX & TL |
| 行业领域 | 轿车 |
| 广告口号 | At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event. |
| 剧情简介 | Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. |
| 媒体类别 | 电视 |
| 电影电视 | MPC LA |
| 音乐公司 | Elias Arts |
| 制作公司 | Furlined |
| 着色 | Mark Gethin |
| 特效 | Matthew Lydecker |
| 后期制作 | Airship Post |
| 音乐作曲家 | Christopher Kemp |
| 剪辑师 | Stewart Reeves |
| 剪辑公司 | Arcade Edit |
| 摄影指导 | Curtis Clark |
| 摄影指导 | Bryan Newman |
| 导演 | Perlorian Brothers |
| Line Producer | Josh Porter |
| 执行制片 | David Thorne |
| 广告公司制片 | Carolyn Casey |
| 广告公司执行制片 | Jack Epsteen |
| 美术指导 | Puja Shah |
| 联合创意总监 | John Guynn |
| 联合创意总监 | Eric Goldstein |
| 创意组长 | Phillip Squier |
| 执行创意总监 | John O'Hagan |
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