John O'Hagan
导演 at Hungry Man
Los Angeles, 美国
标题Chopper
广告公司
广告战役 The smarter choice - Anheuser Busch
广告主 Anheuser-Busch Companies, Inc.
品牌 Bud Light
首次发布日期
行业领域 啤酒,苹果酒
广告口号 See the light
剧情简介 “Chopper” shows a gardener using a remote control helicopter to get his garden in shape whilst his neighbour struggles with his shears
哲学 First TV advertising developed specifically for the Irish market
问题 Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories.

BRIEF

Position Bud Light as mainstream beer to overcome product misconceptions
媒体类别 电视
长度
市场 爱尔兰
Soundtrack Airwolf
广告经理
创意总监
美术指导
导演
制片
Media Planner
广告公司制片
客户企划
客户总监

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