| 标题 | Birth, deaths and notices |
| 广告公司 | Rothco, part of Accenture Song |
| 广告战役 | Birth, Deaths & Notices |
| 广告主 | Dublin Zoo |
| 品牌 | Dublin Zoo |
| 行业领域 | 休闲公园、动物园及集市 |
| 剧情简介 | ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species. |
| 媒体类别 | 平面 |
| 执行创意总监 | Alan Kelly |
| 文案 | Rob Turner |
| 美术指导 | Dave Kelly |
| 创意总监 | Jonathon Cullen |
| Head of Account Management | Miriam Hendrick |