| 标题 | Soccer Dad |
| 广告公司 | North Castle Partners Advertising |
| 广告战役 | Soccer Dad |
| 广告主 | People's Bank |
| 品牌 | People's Bank |
| Posted | 7月 2000 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | It's Possible. At People's. |
| 剧情简介 | Build awareness and trial of People's by positioning them as Connecticut's objective provider of investment and insurance products. |
| 哲学 | People's objectivity is demonstrated by contrasting it with an example of a complete lack of objectivity. This takes the form of an overly-exuberant father who is watching his son's pee-wee soccer game. The spot also leverages the wide range of instantly-recognizable investment and insurance brands offered by People's, further demonstrating their impartial approach in meeting customer financial needs. |
| 媒体类别 | 电视 |
| 长度 | |
| 文案 | Doug Tenaglia |
| 美术指导 | Ed McCabe |
| 广告公司制片 | Marcy Hallerman |
| 导演 | Blair Hayes |
| 音乐 | Russo Grantham |
| 制作公司 | The Hayes Office |
| 创意总监 | Jonathan Iafeliece |
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