| 标题 | Baby |
| 广告公司 | North Castle Partners Advertising |
| 广告战役 | Baby |
| 广告主 | People's Bank |
| 品牌 | People's Bank |
| Posted | 5月 2001 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | It's Possible. At People's. |
| 剧情简介 | To build awareness that Peoples offers investment expertise such as college planning and retirement planning. |
| 哲学 | The creative uses a simple graphic (in this spot, its a button and a buttonhole) to illustrate the point that Peoples has tailored solutions to match your specific financial needs. The depiction of a baby and its mother creates a warm, approachable atmosphere that echoes Peoples position as an approachable place that offers top-notch investment guidance right in your local bank. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 创意总监 | Steven Garbett |
| 创意总监 | Steve Mark |
| 文案 | Doug Tenaglia |
| 美术指导 | Ed McCabe |
| 广告公司制片 | Jack Blandford |
| 制作公司 | Red Car |
| 导演 | Steve Horn |
| 音乐 | Russo Grantham |
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