标题 | Who In Their Right Mind? |
广告公司 | Roose & Partners |
广告战役 | Who In Their Right Mind? |
广告主 | Nestlé Rowntree |
品牌 | Pretzel Flipz |
Posted | 3月 2000 |
产品 | Nestlé Rowntree |
行业领域 | 食品 |
广告口号 | Youll Like Them But You Wont Know Why |
剧情简介 | PRETZEL FLIPZ. AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll Like Them But You Wont Know Why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | Nick Fordham |
文案 | Neil Chappell |
美术指导 | Phil Gooch |
广告公司制片 | Jessica Ferguson |
导演 | Mitchell Walker |
摄影指导 | Benedict Campbell |
演员/名人 | Grant Burgin |
音乐 | Clarence Henry |
制作公司 | Macleond & Partners |