标题 | Voices |
广告公司 | Saatchi & Saatchi |
广告战役 | Have you got what it takes - COI |
广告主 | Central Office of Information |
品牌 | Nursing |
首次发布日期 | 1997 / 2 |
产品 | Department of Health |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | Have you got what it takes ? |
哲学 | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
问题 | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
媒体类别 | 杂志 |
市场 | 英国 |
创意总监 | Adam Kean |
联合创意总监 | Alex Taylor |
文案 | Mike McKenna |
美术指导 | John Messum |
摄影师 | Graham Cornthwaite |