While the event has always been a showcase for the chirpier side of advertising (as opposed to somber purpose-driven campaigns), it seemed there was a determination to shrug off the dark clouds that swirl around the rest of the media. 阅读更多
Alors que l'événement a toujours été une vitrine pour le côté plus enjoué de la publicité (en parallèle des campagnes plus sombres orientées grandes causes) il semble qu'il y ait eu une détermination à éloigner les nuages sombres qui s'amassent au dessus des médias. 阅读更多
As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. The film tells the story of a woma... 阅读更多
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