| 标题 | It Lives on LIONSGATE+ |
| 广告公司 | adam&eveDDB |
| 广告战役 | It Lives on LIONSGATE+ |
| 广告主 | Lionsgate Entertainment Corporation |
| 品牌 | LIONSGATE+ |
| 首次发布日期 | 2022 / 9 |
| 行业领域 | 在线休闲及娱乐服务 |
| 剧情简介 | The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue. Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories). |
| 哲学 | Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment. The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story. The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London. The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 墨西哥, 美国, 巴西, 法国, 德国, 西班牙 |
| 剪辑公司 | Trim Editing |
| 后期制作 | Absolute Post |
| 音频后期制作 | 750mph |
| 广告经理 | Superna Kalle |
| 广告经理 | Linnea Hemenez |
| 广告经理 | Melissa Stankowski |
| 广告经理 | David Hutchin |
| Head of PR | Devon Sanceda |
| Head of Social | Candice Heath |
| 广告经理 | Walker Smith |
| 广告经理 | Lacey Batiste |
| 广告经理 | Omar Khan |
| 广告经理 | Stephany Bustos |
| Client Executive Creative Director | Rama Crouch-Wong |
| Client Creative Director | Kirk Fennel |
| 广告经理 | Curtis Forristal |
| 广告经理 | Jessica Echavez |
| 广告经理 | Nicole Tassio |
| 广告经理 | Stephanie Nusenow |
| 创意总监 | Mark Shanley |
| 制片 | Lindsay Moyes |
| Planner | Lisa Stoney |
| Managing Director | James Rowe |
| Business Director | Jo Lorimer |
| 项目经理 | Alice Southam |
| 首席创意官 | Richard Brim |
| Chief Executive Officer (CEO) | Tammy Einav |
| Chief Strategy Officer | Martin Beverly |
| Head of DE& I | Bukola Garry |
| Social content director | Camille Standen |
| Social Executive | Osob Yusuf |
| 制作公司 | Riff Raff Films |
| 导演 | Finn Keenan |
| 执行制片 | Matthew Clyde |
| 制片 | Kate Brady |
| 电影 | Simona Chaudoir |
| 摄影指导 | Simon Chaudoir |
| 剪辑师 | Thomas Grove Carter |
| 后期制作 | Untold |
| 后期制作 | Future Deluxe |
| Post-production Producer | Ian Berry |
| Post-production Producer | Helen Chang |
| Post-production Producer | Nathan Hoad |
| Post-production Producer | Lisa Vaughan |
| Post-production Producer | Catherine Terricini |
| VFX Creative Director | Dave Fleet |
| VFX Creative Director | Chris Redding |
| VFX Creative Director | Phil Oldham |
| VFX Creative Director | Jonas McQuiggan |
| VFX Creative Director | Adrian Lawrence |
| Colorist | Julian Alery |
| 音频后期制作 | Sam Ashwell |
| 音乐作曲家 | Alloy Tracks |
| 媒介公司 | Local Planet |
| 制作公司 | Cain & Abel |
| Business Affairs | Jamie Hirst |
| Senior Producer | Alberto Boldini |
| Editorial Producer | Ludovica Melica |
| Head of Language | Sarah Mrowicki |
| Translation Producer | Maria Dilena |
| QC Team | Stuart Moore |
| QC Team | Chloe Maudsley |
| QC Team | James Pyne |
| 剪辑师 | Jason Fox |
| 剪辑师 | Tom James |
| Agency | ALMA DDB |
| President/CEO | Isaac Mizrahi |
| 战略企划总监 | Jorge Beccera |
| Agency | TracyLocke BRASIL |
| 首席创意官 | Daniel Ottoni |
| Agency | DM9DDB |
| CBO | Anita Souza |
| 客户总监 | Valéria Cirello |
| 创意总监 | Marcos Abrucio |
| Senior Copywriter | Jaque Juns |
| Senior Art Director | Marcio Pelense |
| Agency | DDB Mexico |
| President | Juan Isaza |
| VP Client Service | Montserrat Villafañe Molina |
| 客户总监 | Carla De La Parra |
| Senior Copywriter | Kathia Cervera |
| Senior Copywriter | Maricela Ortega |
| OOH Creative Director | Mark Shanley |
| 客户主管 | Keenan Moos |
| OOH Integrated producer | Nereida Valles |
| Digital Associate Producer | Kayla Rudess |
| 项目经理 | Kimmy Harvey |
| Head of Design | Mitch Horton |
| Senior Graphic Designer | Kelsey Plantas |
| 设计师 | Chris Young |
| 设计师 | Brian Dalessandro |
| Activation | Juliet Penn-Hughes |
| Activation | Gareth Evans |