标题 | Auto Trader Brand New Cars |
广告公司 | Accenture Song |
广告战役 | Auto Trader Brand New Cars |
广告主 | Cox Enterprises |
品牌 | Autotrader |
首次发布日期 | 2019 / 6 |
行业领域 | 在线零售、网上商店 |
剧情简介 | Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one. |
哲学 | Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car. |
媒体类别 | 电视 |
长度 | |
剪辑公司 | Final Cut |
音效设计公司 | 750mph |
Head of Marketing Communications | Ben Darby |
首席创意官 | Nik Studzinski |
创意总监 | James Rooke |
战略企划 | David Killick |
战略企划 | Max Richards |
广告公司制片 | Victoria Dashwood-Quick |
Managing Partner | James Pool |
客户总监 | Henry Bliss |
制作公司 | Academy Films |
导演 | Michael Lawrence |
制片 | Stephen Overs |
制作经理 | Yura Galitskiy |
摄影指导 | Michael Lawrence |
1st AD | Vadim Yuzba |
剪辑师 | Ryan Beck |
VFX Company | Nineteentwenty |
VFX Supervisor | Ludo Fealy |
VFX Creative Director | Bill McNamara |
VFX Artist | Ludo Fealy |
VFX Artist | Chrys Aldred |
VFX Artist | Adam McHale |
VFX Artist | Ryan Hadfield |
VFX Producer | Emma Shuter |
VFX Producer | David Keegan |
Colorist | Kai Van Beers |
Sound Designer | Sam Ashwell |
Sound Designer | Neil Johnson |