标题 | The Chain |
广告公司 | BBH |
广告战役 | Unleash the Chaos |
广告主 | Unilever |
品牌 | Axe Anarchy/Lynx Attract |
首次发布日期 | 2012 / 1 |
行业领域 | 香水与淡香水 |
剧情简介 | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
问题 | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
媒体类别 | 电视 |
剪辑公司 | Final Cut |
制作公司 | Framestore |
音效 | Factory Studios |
剪辑师 | Rick Russell |
摄影指导 | Eduardo Grau |
导演 | Tom Kuntz |
广告公司制片 | Ruben Mercadal |
创意总监 | Dominic Goldman |
创意总监 | David Kolbusz |
创意团队 | Szymon Rose |
创意团队 | Daniel Schaefer |
广告经理 | Tomas Marcenaro |
Strategic Business Lead | Richard Lawson |
Strategic Business Leaf | Keir Mather |
客户经理 | Jen Omran |
音效设计公司 | Phaze UK |
音效 | Sam Robson |