标题 | Island |
广告公司 | Y&R London |
广告战役 | Island |
广告主 | Bacardi-Martini |
品牌 | Bacardi |
首次发布日期 | 2009 / 1 |
产品 | Rum |
行业领域 | 烈酒,加烈葡萄酒 |
哲学 | The work seeks to bring to life a brand truth - that Bacardi was born from a belief in positivity, Latin passion and imagination which inspired great drinks and great times. |
问题 | Bacardi is the original premium rum brand, and the inspiration for some of the world's greatest cocktails. The task was to shift perceptions away from somewhat dated, superficial, hedonistic, 'party' image. |
媒体类别 | 电视 |
制作公司 | Rogue Films |
剪辑公司 | Final Cut |
音频后期制作 | Factory Studios |
音乐 | Sao Benitez |
创意总监 | Damon Collins |
文案 | Mark Waldron |
美术指导 | Dave Godfree |
客户企划 | Angie Ma |
广告公司制片 | Claudio Gorini |
客户总监 | Ben Caulfied |
导演 | Sam Brown |
制片 | James Howland |
后期制作 | The Mill London |
剪辑师 | James Rosen |