We all have a story to tell! Our stories engage, inform and profoundly impact our audience (well at least we hope so). A brand is no different however, we also need our stories to deliver measurable business results.

With over 15 years experience in integrated marketing communications, I help brands find the story and medium that best fits their unique identity and objectives. I help bring light to the importance of connecting every single marketing, branding, or advertising piece to ensure there is a cohesive integrated marketing communications plan in place. After all, everything we do as marketers directly affects one another or at least it should.

Uncommon Works Marketing Group was born out of the need that I experienced in my 15 years of working for a corporate marketing environment. I found that the agencies I dealt with on a day-to-day basis didn’t truly understand the natural connection between sales and marketing. Most agencies only focused on their area of expertise but didn’t connect their expertise to sales enablement, ultimately making my job as a marketer easier.

Understanding the importance of a united sales and marketing team and how marketing activities only make a sales person’s job easier is the founding principle of Uncommon Works. With every plan developed, we will consult on the connection between what marketing does and how it enables the sales force, whether a B2B or B2C organization.

Uncommon Works specializes in developing strategies and plans centered around inbound marketing, marketing automation, CRM, content, digital marketing, social media, sales enablement, outbound marketing for B2B and B2C companies, with obtaining results as our ultimate goal.