| At one time, Samsung's own vice chairman Yun Jong Yong described the company as "the most successful brand with no image." Clearly this was to change.
A global television and print campaign was created by Berlin Cameron United to show how Samsung products could inspire consumers to imagine and create a better life for themselves. With the "Imagine" campaign, Samsung needed its brand culture to translate across many different national cultures globally. Print ads achieved this through a sleek design which remained consistent through translation and fostered Samsung's premium image, and the TV spots were created to allow for easy adaptation in various markets. Interbrand, a consultancy which measures brand values, currently ranks Samsung in 21st position globally i |
|
| 标题 | Imagine |
| 广告公司 | Berlin Cameron |
| 广告战役 | Imagine |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 9月 2008 |
| 行业领域 | 仅限订阅者 |
| 剧情简介 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 长度 | |
相关作品
AdForum最新作品
