Agency Mania Solutions Insights

An analysis of COMvergence data, which closely monitors M&A activity in the advertising sector, reveals the following emerging trends. 阅读更多

How to detect the early signs of inefficiencies in client/agency relationships. And what to do about it...before it’s too late. 阅读更多

Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. 阅读更多

Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. 阅读更多

How to conduct an effective, smooth and expedient agency transition … without getting burned in the process. 阅读更多

20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews. 阅读更多

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month by Bruno Gralpois, Co-Founder & Principal Agency Mania Solutions. 阅读更多

The difference between advertising technology and marketing technology relates to the very difference between what role mark... 阅读更多