Contact Information

4203, United Plaza 1468 NanJing Road West
Shanghai 200040
中国
电话: (+86) 21 6212 2310
网址:

Basic Info

成立年份: 2002

网络:

员工: 30

客户: 6

成立年份: 2002

网络:

员工: 30

客户: 6

R3 Shanghai

4203, United Plaza 1468 NanJing Road West
Shanghai 200040
中国
电话: (+86) 21 6212 2310
网址:

About R3 Shanghai

Part of the R3 Worldwide network, R3 established a presence in China in 2002 in response to an increasing need from clients in the market to enhance their relationships and return on investment with their agencies.

Today, we have a headcount of thirty people and offices in Shanghai and Beijing. We offer independent counsel on managing agency resources, evaluating return on marketing investment (be it media spending or production cost benchmarking). We also provide training for marketing teams through our R3 University workshops. 

语言

英文, 中文

公司哲学与竞争优势

No one knows agencies in China like we do.

R3 is the leading Pitch Consultant in China. Our team knows the global agency scene well, and the China agency scene intimately. We know what other clients demand and what agencies can deliver. Every two years since 2006, we conduct interviews with 250 multinational marketers in China on their current agencies and needs. Each month we exclusively track over 200 agency new business wins by all agencies. We take pride in our market knowledge.

No other global media auditor has as much experience in China

In China, we have run independent media analysis for Coca-Cola, VISA, Johnson & Johnson, L’Oreal, Ford, GM, Samsung, Nestle, McDonald’s, Mead Johnson, GSK, Microsoft, Fonterra, Herbalife and others – looking at more than RMB 2bn of annual media in the last three years. We have more than 1 million spots of the recent year in our data pool with the real GRP from CSM and Nielsen. 

网络介绍

R3 Worldwide is made up of 100 experienced professionals around the world, with on-the-ground representation in 11 major markets including the United States, Greater China, Singapore, India, Brazil, Argentina, Australia and the United Kingdom. 

客户

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Practice Areas

Our core service offerings include proprietary processes and tools in the areas of Agency Relationships + Remuneration + Reviews for marketers. Relationship ROI We help in evaluating and improving agency relationships as a third-party using an R3 proprietary online tool and process, along with our consulting skills. Remuneration ROI We consult in analyzing agency compensation in detail and establishing fee-based and incentive-based schemes, using our benchmarks for key cities on all aspects (direct, indirect, profit, incentives). Review ROI We assist in identifying, reviewing and compensating the best agency selection, be it a creative, media, CRM, BTL, PR or interactive agency. Return on Media Analysis We offer professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measure performance marketing ROI. Workshops We offer workshops on enhancing a marketing team’s performance, knowledge and skills of communication and of media. In addition, we also offer marketers workshops on enhancing the quality of their marketing personnel at the agency interface, as well as counsel on regional/local client – agency structures.