The brand decided to mimic the effectiveness of its new product by cleaning the vandalized and dirty statue of King Umberto in Seregno, an Italian city. Passers-by halted and stared, as a temporary canopy concealing the statue was erected while pictures of the King dressed in underwear “waiting for the launderette” was displayed on the covers. A Samsung Samsung Eco Bubble Washing Machine was installed beside the statue as the real cleaning process began. The “clothes” were taken of the King and placed in the washing-machine to clean. The statue was revealed a week later to a large crowd – the statue was now completely cleaned and back to its former glory. The brand will continue to renovate statues in other major Italian cities – further fueling the brands image
标题 | Naked Statue |
广告公司 | Leo Burnett Milan |
广告战役 | Naked Statue |
广告主 | Samsung |
品牌 | Samsung Eco Bubble |
Posted | 12月 2011 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
创意总监 | P...o De.....is 仅限订阅者 |
执行创意总监 | Ri....do Ro....io 仅限订阅者 |
文案 | L...a Ce.....ni 仅限订阅者 |
美术指导 | A....ra Ba.....ta 仅限订阅者 |
美术指导 | S...na ..y 仅限订阅者 |