Colombia is a country where people are proud of their local and traditional brands. So, to enter the market, KitKat decided to promote its product in an unusual way: by offering free massages to commuters. Organized in Bogota, one of the most stressful cities in Latin America known for its high-density population, traffic jams and strained public transportation system, KitKat deployed more than 100 billboards—20 of which were billboards offering massages. Located at bus stations, the billboards invited people waiting for the bus to have a break and relax. As soon as they lean against the billboard, a motor activates and a pleasant massage begins that targets the upper and lower back areas. All 20 massage billboards were promoted through social media so people could locate them and have a relaxing massage while waiting for the bus.
标题 | Massages |
广告公司 | J. Walter Thompson Colombia |
广告战役 | Massages |
广告主 | Nestlé |
品牌 | KitKat |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | Billboard |
长度 | |
媒介公司 | Mi.....re Co....ia 仅限订阅者 |
首席创意官 | R....fo B....ll 仅限订阅者 |
联合创意总监 | A...és N...to 仅限订阅者 |
联合创意总监 | C....ia M....lo 仅限订阅者 |
创意总监 | J...e P...a S...or 仅限订阅者 |
美术指导 | N....as A...ta 仅限订阅者 |
Vice President (VP) | A....io A...lo 仅限订阅者 |
客户总监 | L....th T...os 仅限订阅者 |
广告经理 | Ju.....vid R..o 仅限订阅者 |
广告经理 | C...os Ma....�an 仅限订阅者 |
广告经理 | A...es T....ez 仅限订阅者 |
广告经理 | M...a Cl.....ia Es....sa 仅限订阅者 |