34 million people pass Piccadilly Circus every year. How can an advertiser distinguish itself there? It is related with the perspective. McDonald's and its agency have created a lighting moving poster with which each walker had the possibility to interact in presenting himself
| 标题 | Piccadilly Circus |
| 广告公司 | Leo Burnett |
| 广告战役 | Piccadilly Circus - McDonald's |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 12月 2009 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 户外广告 |
| 创意总监 | Jo....an B...ey 仅限订阅者 |
| 创意团队 | M...y V...i 仅限订阅者 |
| 创意团队 | G...y M...s 仅限订阅者 |
| 制片 | C...re T...or 仅限订阅者 |