Volkswagen Amarok - "THE SAND AD" by PHNX Awards 2020
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| 标题 | THE SAND AD |
| 广告公司 | Geometry Argentina |
| 广告战役 | THE SAND AD |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen Amarok |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 广告口号 | THE SAND AD |
| 剧情简介 | This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standars and have the pecularity of having sand built streets. This is the best terrain to launch a new Brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the Brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest Budget reaching more tan 800.000 using just Two Wheels. |
| 哲学 | We need a sustainable and low-budget way to present throughout the summer holidays |
| 问题 | We do not provide a big budget |
| 结果 | We achieve advertising throughout the coast using only two wheels |
| 媒体类别 | Transportation & Vehicles |
| 长度 | |
| Soundtrack | THE SAND AD |
| 首席创意官 | Tony Waissmann |
| 创意总监 | Hernan Damilano |
| 创意总监 | María Lujan Donaire |
| 客户总监 | GEORGINA ROCCATAGLIATA |
| 客户主管 | JOAQUIN CASTINEYRAS |
| 导演 | GUIDO CASSINI |
| 音乐作曲家 | JERONIMO MONTALVO |
| 制片 | MARIEL MARANGONI |
| Director / Producer / Editor | WALDEN STUDIO |
| Music & Sound Design | TWINS MUSIC |