Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency
headquartered in Japan. It is the core agency of Hakuhodo DY Group, the world’s seventh
largest agency company according to Advertising Age’s “Agency Report 2016.” Hakuhodo has
offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500
overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in
Asia, as it prepares to further expand its business across the region.
Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It
reminds us that consumers are more than shoppers performing an economic function. They
have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in
the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on
consumers’ lives.
Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions
International Festival of Creativity, and was the only agency headquartered in Asia to be
awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.