Havas Play UK Insights

We had the opportunity to sit down with Havas Play UK's CEO, Rosie Holden, weighs in on the ways we can continue to make positive change to the industry. 阅读更多

Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose, authenticity, personalization, and transparency. 阅读更多

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. 阅读更多

James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. 阅读更多

Havas Play UK – part of Havas’ new global network connecting brands to consumer passions – will see UK agency Cake and Havas’ content and partnerships division JUMP come together under the leadership of new president Rosie Holden 阅读更多

We checked in with Rosie Holden, CEO at Cake, about how she challenges barriers of unconscious bias and the responsibility to ensure that everyone is treated equally and fairly. 阅读更多

Cake's James Masters on how you can truly set your brand apart in the minds and hearts of consumers 阅读更多

Intro copy This year’s UEFA Champions League Final will be accompanied by a ground-breakingly accessible broadcast. Here, we talk to those involved in creating EE and BT Sport’s innovative ‘New... 阅读更多

Short film, created by Cake, explores Jones’ links to both nations ahead of the FIFA men’s England VS Wales World Cup fixture 阅读更多

Emma Raducanu has had a whirlwind year. Since making tennis history in 2021, becoming the youngest female British player to win the US Open, she has signed a number of lucrative sponsorship deals as ... 阅读更多